NZ Herald’s ‘News Worth Knowing’
Shining a spotlight on the new brand work to watch and the marketers behind it.
Keeping the Lotto dream alive
Lotto NZ and agency partner DDB Group Aotearoa explain why their ‘Imagine’ brand platform has been so effective.
Marketing through a cultural lens
After graduating from a scholarship in digital marketing Kelly Marama Herewini is ready to take on the marketing world.
Advertising islands in the streaming services
As streaming services introduce ads, what does this mean for brands and how are local operators responding?
Advertising during a cost-of-living crisis
Strategists and creatives share their thoughts on creating advertising that’s right for the current economic climate.
Reflections on a decade of defying expectations
EightyOne reflects on a decade of campaigns designed to shock and delight consumers, and growth beyond the founders’ wildest expectations.
Tell one story, and tell it well
Lessons from some of New Zealand’s best ads on why the art of telling one story well is still so key to connecting with audiences.
Experimenting with metaverse tools today and build for tomorrow
Spencer Bailey unpacks the opportunities the metaverse holds for brands.
‘Purpose is here to stay’ whether we like it or not
Exploring the trend of doing business with purpose, and how it fits into brand positioning in the current socio-cultural climate.
Marketers finally see the power of women’s sport
Rebecca Sowden on how marketers are finally recognising the opportunity around women’s sport in NZ.