Name that tune: advertising jingles are back in fashion
Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.
Clicking together: the new age of social media
Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.
Behind the scenes of Spark’s Pink Guard Takeover
For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.
The Monkeys are now Droga5 Aotearoa. They plan to make it interesting
The Monkeys is now Droga5 Aotearoa. As with all good rebrands, they’ve been thinking about their point of difference and what the new identity will […]
Finding the unique value of a business and how to supercharge it
Design agency Milk’s approach is all about uncovering what makes a business truly unique and using that to create a future-focused brand.
Frank Energy & Motion Sickness find success by embracing ‘boring’
NZ Marketing talks to the brains behind Frank Energy and Motion Sickness’ ‘Same Energy, Probably Cheaper’ platform which won multiple awards in 2024.
Playful is the new purpose-driven advertising
Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.
Fostering future marketing leadership in New Zealand
The Marketing Association of New Zealand helps to upskill marketers at every stage of their career with dedicated programmes.
A winning model
NZ Marketing sat down with Sacha Moore, Founder & Director of Jetblack Production to mark six years of the business.
Market your way to recovery
New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.