Why AI can’t replace PR (yet)
Fiann Blackham, a PR Consultant at Blackland talks about how though AI is evolving at a quick pace, it is not ready to takeover the PR industry.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.
Generational Pixie Dust?
Our insight gurus take a look into the difficulties of putting an already vibrant human race into generational boxes.
2023 winner Rockit Global on how the NZ Marketing Awards helps them share their story
We talk to Julian Smith, GM global marketing of apple distributor Rockit Global. In 2023, Rockit Global won Marketing Team of the Year.
Experimenting with AI: Lessons, advice and cautions from fellow Marketers
The Marketing Association talks to their members about using AI across their range of work and shares with NZ Marketing.
ANZ’s Group CMO on making better marketing
Taking the biggest marketing job at ANZ, Astrud Burgess tells NZ Marketing what she is focusing on when taking up the new role.
An exhilarating Rockit ride
The past few years have been turbulent for apple producers, Rockit, but they weathered the storm in 2023 and clinched the Marketing Team of the Year.
Harvey Cameron and Nero Motion combine forces
As the demand for complex digital development and branding solutions grow, Harvey Cameron and Nero Motion team up for their clients.
The TikTok prodigy
Jony Lee of brand marketing agency, The Attention Seeker has cracked the code of TikTok and shares a snippet of her recipe to success.
Marketing trend report: A three-dimensional shift
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.