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First-Party Identifiers Proving Key for Publishers and Buyers

April 22, 2021April 22, 2021

In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.

Tool Talk: Data Insights Survey

April 20, 2021May 26, 2021

How analytically mature is your digital marketing? NZ Marketing in association with Absolute Analytics is asking digital marketers to share with us their experiences with data management and web analytics in relation to their marketing efforts. Complete our simple 10-minute survey and share with us the challenges, opportunities and hopes for your digital marketing.

How To Gain Better Consumer Insights

April 8, 2021April 8, 2021

From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.

How To Use Social Media To Cash In On the Easter Spending Spike

April 1, 2021April 2, 2021

Easter is a time for everyone to stock up on groceries, books, fancy lunches and dinners – and take well-deserved breaks. Tasman Page says this time of year is also the perfect opportunity for businesses to learn how to effectively use social media to provide the best information and experiences for consumers during big spending periods.

Who got the nod?

Winning advice from Aotearoa’s agency founders

Simran Wadhawan says marketing needs a wider lens

Don’t miss Together’s May Month in Media

William Terite: broadcasting with purpose

Why we need the human touch in the age of AI

First-Party Identifiers Proving Key for Publishers and Buyers

Tool Talk: Data Insights Survey

How To Gain Better Consumer Insights

How To Use Social Media To Cash In On the Easter Spending Spike