NZ Marketing sat down with Sacha Moore, Founder & Director of Jetblack Production and partner at Pitchblack, to mark six years of the business.
It’s the eve of Jetblack Production’s sixth birthday – a good time to reflect on how this innovative production offering was conceived and the success it has had for Pitchblack Partners and their clients.
Tell us how the idea was conceived to launch Jetblack Productions…
After more than 20 years agency producing, I saw an opportunity to create a more streamlined, seamless offering that would deliver real value for our clients, improving the end-to-end delivery from ideation through
to production.
I believe in true integration between production and creative. Making the process simpler gives focus to the product and ultimately makes it better. The trust that comes from working with a consistent team is the only way to achieve this.
Together with Dan Watkins at Reel Factory and my business partners at Pitchblack Partners, we founded a new joint venture model of production.
Jetblack Production was born from the desire to make the process of bringing an idea to life simpler, more efficient and more enjoyable.
What is the benefit of the Jetblack Production model?
The benefit for clients is the removal of time wastage, stress and cost blowouts that come with the traditional agency and traditional film company production model.
With one production team but a breadth of directors we know they’ll always deliver, and that confidence is shared by our client partners year after year.
When you’re working with brands such as Burger King, Griffins, Sanitarium and Oceania – who produce work regularly, from social content to long form TVCs – it really is a joy having a production team and director you trust who knows the brand and knows the client team.
‘Before and After’ Griffin’s biscuits
Luckily this idea had instant appeal to our clients.
Six years on, Jetblack is celebrating our 300th production – with 25 directors on the books and proven efficiencies that work for our clients in times of recession and growth.
What work are the Jetblack & Pitchblack Partners team most proud of?
We have produced so much great work, and I don’t like to pick faves, but I think one of the biggest successes has been building an offering that can bring any idea to life.
We’re just as comfortable producing a four-minute long Air New Zealand Safety video as we are bringing the feels when discussing Aged Care for Oceania. And then bringing the humour and teasing the taste buds for Burger King across all touchpoints, long and short form at pace. Oh… and bringing to life activations like “Ink of Faith” for TAB and the Warriors.
The variety of work is what makes it so fun and proves that Jetblack really is a full-service production offering.
Is there anything else you would like to share?
I just want to say a heartfelt thank you to our client partners for believing in the vision for Jetblack Productions, we wouldn’t be here six years on with such a diverse body of work under our belt to be proud of without them.
Shout out to Burger King, Oceania, Sanitarium, Griffins, Barfoot & Thompson, NZTR, The Alternative Dairy Company, Dulux, Popeyes, Air New Zealand, TAB, Gerard Roofs, Goodman Fielder, Life Direct, Almighty, Slingshot, Part Time Rangers and Norsewear.
Here’s to the next six!
pitchblackpartners.com
For more information, please contact Sacha Moore, General Manager Jetblack Production, [email protected]
This was first published in the 2024 December-January NZ Marketing Magazine issue. Subscribe here.
