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  • The famous logo fails... and a local hit

  • My first 30 days working at an agency

  • Gen Z spills the tea

  • What is the ideal frequency for out of home?

AI is an ebike for the mind
Where are all the women exec creative directors?

Industry Insight

Government advertising: wasteful drain on taxpayers’ dollars or delivering value to New Zealand?

January 16, 2024January 16, 2024

Antony Young of The Media Lab talks how to get that perfect balance in government advertising with effective and lifesaving public campaigns.

The rise and rise of te ao Māori

December 14, 2023December 9, 2024

Ayla Miller takes a deep dive into the evolving cultural landscape of Aotearoa and the challenges and opportunities businesses are facing.

Lessons from Turners in driving fame and business results

December 14, 2023December 14, 2023

The Tina from Turners ad remains to still be one of the most effective campaigns in the country, but what can we learn from this?

Insights from the women of Publicis Groupe ANZ

November 10, 2023November 10, 2023

The women of Publicis Groupe ANZ reflect on how the organisations diverse and inclusive policies has impacted their career paths.

Come on Barbie, let’s go party

November 2, 2023November 2, 2023

The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.

Can I vape in here?

October 27, 2023September 18, 2023

We chat to Senior Vice President and Head of Innovation of Vice Media, Mark Adams, and the brains behind award-winning campaigns.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Changing with the times: What rising costs mean for marketing strategies

July 25, 2022July 25, 2022

As the cost-of-living rises, research has shown that Kiwi shoppers are increasingly driven by necessity. NZ Marketing speaks to retail marketers about how they are acknowledging changing customer priorities and adapting their strategies to accommodate this.

Tapping into mobile commerce for retail marketers

July 7, 2022August 26, 2022

From the development of new and advanced technologies to the takeover of social media, retail is one of the industries expected to always be at the top of its game and holding the attention of consumers. So, when it comes to trends shaping CX around mobile commerce, Sally Feinson, Marketing, Brand and Communications Director at Trade Me is well placed to share insights into marketing strategy that works.

Permission to personalise: Safeguarding your social media strategy

Permission to personalise: Safeguarding your social media strategy

February 24, 2022April 7, 2022

Targeting individuals through social media is a strategy marketers are increasingly good at – and one that pays off. But with privacy concerns and the need to remain relevant in a crowded market ever present, content producers can’t simply rest on the data. So, we engage social media experts to ask what makes for a winning strategy and discover insights from brands realising the results.

Getting creative with PR

Getting creative with PR

February 22, 2022April 7, 2022

Mollie Edwards chats to professionals at agencies that have recently bolstered their media integration, hears from those who’ve been in the PR game for many years and looks at what this change means for the industry.

Opinion

The screen’s the limit: Improving your out of home creative

August 12, 2022August 12, 2022

Jamie Snow explains why the presence of media owners and the expansion of digital capabilities should be top priority in Out of Home.

Marketing tips from a dreadlocked, barefoot busker

July 22, 2022July 22, 2022

The blue pill or the red pill: The future of retail is a choice

July 15, 2022July 18, 2022

Branding for Good

June 25, 2022June 25, 2022

Profiles

New talent ready to ‘reactivate’ Public Trust

June 23, 2022June 24, 2022

New Marketing and Digital GM at the Public Trust, Lyndsey Francis, is looking forward to building the future of a brand that has played an important role in Kiwis lives for nearly 150 years.

The right career path

The right career path

February 25, 2022April 7, 2022

A toast to 40 and customer-led retail marketing

A toast to 40 and customer-led retail marketing

February 21, 2022April 7, 2022

Banking on the personal

Banking on the personal

February 18, 2022April 7, 2022

From our Partners

Speedy Signs: Putting brands on the map for 25 years

April 12, 2023March 27, 2023

In 1998 Grant and Sarah Archibald decided to establish their own business. Now they reflect on a quarter-century of Speedy Signs.

Reason launches People Playbook

April 12, 2023May 9, 2023

Reason Agency has launched its People Playbook, emphasising its people-first philosophy which has been refined since 2009 by its founders.

Unlocking the power of digital content

April 11, 2023March 27, 2023

Leading provider of digital content solutions, VideoTaxi, is revolutionising the way content is created, managed, and distributed.

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