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We made 34 covers... which one have you got?
Hall of Fame inductee Wendy Rayner speaks
Need to know: the latest month in media round-up
Who won? Catch up on all YouTube NZ Marketing Awards winners
Meet Emi Cross, Marketer of the Future 2026
How Griffin’s landed on ‘life needs a biscuit’
Beep! Beep! Here comes Marketer of the Year Sean Wiggans
Golden advice from Aotearoa’s agency founders
Why we need the human touch in the age of AI

Let’s talk about feelings, and why marketers should care

Lumo Pixel Awards 2026 celebrates the ideas shaping New Zealand’s digital OOH future

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insight

Meet Liz Wright: the new digital face of Skinny

Meet Liz Wright: the new digital face of Skinny

March 7, 2025April 23, 2026

On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.

Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work

Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work

February 26, 2025June 3, 2025

Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.

Reaching Gen Z at Rhythm and Vines: a match made in heaven

Reaching Gen Z at Rhythm and Vines: a match made in heaven

February 19, 2025April 3, 2025

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?

Name that tune: advertising jingles are back in fashion

Name that tune: advertising jingles are back in fashion

February 2, 2025June 3, 2025

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Meet the founders

Meet the founder: Rise & Shine PR

Meet the founder: Let’s Communicate

Founders on what comes next

Meet the founder: Previously Unavailable

Meet the founder: Pead

Meet the founder: One Plus One Communications

Founders who defied the odds

When agency founders trade equity for real partnerships

Meet the founder: Motion Sickness

Meet the founder: Augusto

Meet the founder: The Counsel

Meet the founder: WPR

Meet the founder: Think Folk

Meet the founder: These Guys I Know

Meet the founder: Run Aotearoa

Meet the founder: R&R

Meet the founder: EightyOne Media

Meet the founder: Calibre + Candor

Meet the founder: Rascal Media

Meet the founder: Special

Meet the founder: Quantum Jump

Meet the founder: YoungShand

Meet the founder: AO Studios

Meet the founder: Insight Creative

Profiles

Careers, continuous learning and lessons from brand-driven organisations

Careers, continuous learning and lessons from brand-driven organisations

December 14, 2023December 14, 2023

Westpac’s CMO Suraiya Phillimore-Smith sits down with us to look back on her career, her values and the importance of knowledge.

The subtle art of being creative

December 14, 2023December 14, 2023

Special PR: From start-up to sensation

December 14, 2023August 12, 2024

Deep dive

Four Square mascot Charlie takes centre stage for ‘hundy’

Four Square mascot Charlie takes centre stage for ‘hundy’

December 22, 2024June 3, 2025

2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.

Kiwi networked agencies have creativity without borders

December 21, 2024July 30, 2026

Auckland FC is all about the fans

December 20, 2024June 3, 2025

From our partners

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Has your AI traffic gone up? Here’s how to optimise it further

New research shows magazine readers pay close attention to ads

2027 is the year of ‘be different’, says Federation

How Thompson Spencer creates work that moves culture

Welcome to the YouTube era

Kargo helps brands cut through with premium creative on connected TV

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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