Skip to content
  • Home
  • About NZ Marketing
  • How to contact NZ Marketing
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy policy
Top Menu
New Zealand Marketing magazine
  • Home
  • Industry insights
    • Advertising
    • Marketing
    • Media
    • Opinion
    • Research
    • The Jump from Quantum Jump
    • Together’s Month in Media
  • Deep Dive
    • Behind the scenes
    • Brands to watch
    • Case studies
    • Features
  • Profiles
    • Agency profile
    • Creative closer
    • Marketer profile
    • Media mover
    • Meet the founders
    • Up & Comer
  • NZ Marketing Awards
    • NZ Marketing Awards finalists
    • YouTube NZ Marketing Awards winners
    • Categories
  • Get the magazine
  • Agency Directory
Main Menu
  • Get Smart about... election ad spend vs public trust

  • Re-upped for Halloween: The man behind the Rocky Horror midnight screenings

  • Jump to it! October’s The Jump column just dropped

  • Courtney Dow’s recipe for keeping KFC relevant

  • We made 34 covers... which one have you got?

  • Agency founders who defied the odds

  • Last days to catch Together’s September Month in Media round-up

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

People want brands to put them first – TRA report

October 16, 2025September 25, 2026

People aren’t anti-tech, they’re pro-human. Colleen Ryan of TRA says that to be future-ready, brands must put people first.

Original wins in the sea of sameness

October 13, 2025October 13, 2025

AI isn’t coming for your job. It’s coming for your processes

October 10, 2025June 3, 2026

Marketing

Tiny blockbusters

September 20, 2024October 16, 2025

Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.

The next big thing

September 4, 2024October 16, 2025

The New Era of Michael Hill honours heritage, looks to future

July 16, 2024April 1, 2025

Meet the founders

Meet the founder: Smokeylemon

Meet the founders: MintHC

Meet the founders: KZN Digital

Meet the founder: Contagion

Meet the founder: Gecko Marketing

Meet the founder: FizzyPop

Meet the founder: numero

Meet the founder: Bad Magic

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Media

In the mix

October 16, 2024January 28, 2026

As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.

Theatre company flips the script

October 14, 2024October 15, 2025

The rise of retail media

October 9, 2024October 16, 2025

Advertising

Agency perceptions 2023

June 21, 2023June 21, 2023

Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.

Ads by the numbers

June 21, 2023June 21, 2023

The state of advertising in 2023

June 19, 2023June 21, 2023

From our partners

Get Smart October 2026: Election ad spend vs delivering public trust

The Jump October 2026: Wrap season, loyalty and Digger

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Deep dive

Walking the ‘wear-out’ line: A look at New Zealand’s most beloved ads

September 29, 2023September 18, 2023

Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.

Spark Foundry brings the ‘silver platter’ to New Zealand

September 8, 2023July 30, 2026

Dialling up a transformation: Vodafone NZ’s journey to One NZ

September 6, 2023September 4, 2023

Capturing the summer that never sleeps

June 16, 2023October 1, 2026

PREMIER SPONSORS

Gold Sponsors

Popular

[adinserter name="iv-gpt-ad-1643147085575-0"] [adinserter name="div-gpt-ad-1643147127054-0"]

NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

Subscribe to NZ Marketing

NZ Marketing magazine cover issue 88 September-November 2026
  • Home
  • About NZ Marketing
  • How to contact NZ Marketing
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy policy
© 2026 NZ Marketing magazine