Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa
This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.
Opinion
Effie Awards Aotearoa: Why this year’s results matter
Effies convenor of judges Murray Streets says the awards are not about trophies, but about sharing insights on great marketing.
Original wins in the sea of sameness
Does your brand look like all the others? Adam Brami plays spot the difference with risk-averse creative and offers some tasty takeaways.
Local tech leadership is a game-changer for NZ marketers
As digital tools evolve, New Zealand marketers stand at a crossroads: rely on standardised global platforms or harness local expertise.
Kiwis say brands aren’t keeping their promises. What can businesses do about it?
Storm Day, CEO of Droga5 Aotearoa, says customer experience isn’t a ‘nice to have’ – it should be at the core of every decision.
Are we marketing ourselves into a digital corner?
Hamish Smith of PrettyGood shares how SMEs became addicted to tech giants and why a balanced media mix is better for business and Aotearoa.
NZ marketers are losing confidence, but that might be a good thing
Joseph McCarthy from Pipeline360 shares lessons that NZ marketers could learn from their high-performing global peers.
Shopping list job ads set Gen Z up to fail
Job ads these days often mention a shopping list of skills. Employers want marketing unicorns, and hope to pay them rainbows and fresh air.
Local matters: regional reporting is good for communities and the media industry
Regional reporting is the lifeblood of the media industry. It does more than just feed the news machine, it binds communities together.
How can juniors get a foot in the door at agencies?
The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.