Monsters from the deep
Carl Davidson and Duncan Stuart of Proponents of Research Noir share the insights on the phenomenon of a brand’s obsession with being liked.
Opinion
Threads, fly-by-night or here to stay?
With the new social media platform, Threads now in the mix, the question is now on whether the platform is for businesses or not.
Marketing needs to do a better job of marketing marketing
Advertising effectiveness expert James Hurman gives his thoughts on why marketers should prioritise marketing marketing.
Leaning into the next era of change for media agencies
The landscape of media agencies is ever-changing and new Chair of Commercial Communication Council’s Media Committee shares his views.
The rebrand of a century: From frowned upon chatbots to hyped-up AI Driven messaging
Chatbots, once seen as clunky, have become popular thanks to the dawn of sophisticated AI-driven messaging. The question is, what changed?
How to master the art of strategic storytelling – and why it matters to drive change
David Fish, a strategic communication specialist, shares some tips on how to connect with an audience strategically.
Is it time to say goodbye to “influencers”?
Courtney Devereux of a global design agency in London is saying that in Europe, many leading advertising channels are relying on influencer marketing.
2023: The year we got (artificial) intelligence
ChatGPT is one of the more recent AI success stories, causing marketers and content creators sit up and take note.
Be the best CMO you can in 2023
Chief Marketing Officers need to be agile and internally reflective if they are to become more successful leaders.
Powerful communities and seamless customer service
Wonder what is trending for social media in 2023? Look no further, Melanie Spencer, Chief Executive Officer at Socialites NZ tells us.