AI is an ebike for the mind
Most people don’t know where gen AI is headed. Smudge founder Reuben Bijl says Chat GPT feels like riding an ebike.
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Opinion
What the Omnicom-IPG merger means for media in NZ
The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.
A Gen Z graduate reports: My first 30 days working at an agency
Fresh out of uni, Mary Nadong has started as a junior copywriter at Chemistry. The Gen Z graduate tells us about her first month on the job.
Why wait? Grow your own women creative leaders
DDB Aotearoa CEO Priya Patel says supporting women into creative leadership is a priority. She talks us through how it works at DDB.
Using out of home in the regions helps maximise cut-through
Marketers are winning with out of home advertising, but are they missing the bigger picture? Perhaps it’s time to look beyond metro areas.
Owning it: amplify growth with owned content
The problem with attention? It’s fleeting. Do more than just rent customers’ attention with strong, integrated owned content and experiences.
Is the sales funnel actually a figure 8?
Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.
When the founder is the face of your brand
Founder of Ethique and now Incrediballs, Brianne West talks to NZ Marketing about why being the face of your brand, just works.
Mr Bates vs The Marketers?
Insights experts Carl Davidson and Duncan Stuart are back and this time, relating marketing to the British Post Office scandal.
Seeking brand fame? Let earned do the heavy lifting
Thinkerbell’s Jessica Allison discusses the power of earned media to help your brand achieve more fame for less budget.