Who advocates for marketers when law changes are going through Parliament?
Here’s how the Marketing Association advocates on the industry’s behalf to avoid unintended consequences of new legislation.
Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Best Retail & E-commerce Marketing Campaign Winner 2024
Trying to bring back the Kiwiburger, McDonald’s took it upon itself to ride the retro wave to get Kiwis eating at the golden arches.
Best Public Sector/Government Marketing Campaign Winner 2024
In an effort to get more people to consider a career in law enforcement, NZ Police tried a new and unique recruitment drive.
Best Not-For-Profit Marketing Campaign Winner 2024
Children’s charity, Variety NZ has been supporting Kiwi kids for Christmas for years, which has led it to win Best Not-For-Profit Marketing Campaign in 2024.
Best In-House Marketing Campaign Winner 2024
Using its mascot Stu from Slingshot, the telco found it easier to get customers to switch SIM cards.
Inclusive code is just the start for Special
Special developed Inclusive Code to help make advertising more inclusive for underrepresented and underserved communities.
Best Data-Driven Marketing Campaign Winner 2024
As the supermarket industry gets even more competitive with the introduction of Everyday Rewards, New World took out the big guns, the data.
Brand and pop culture wrapped for 2024
Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.
Best B to C Marketing Campaign winner 2024
NZ Post wanted to take back its customers that it lost to overseas ecommerce competitors.