Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?
How marketers can capture the magic of sport
2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?
Music in the data
Political pollster Murray Campbell talks to research professional Duncan Stuart about the insight of using data in strategies and campaigns.
‘Don’t fear being wrong’
Sports commentator Scotty Stevenson sits down with Zahra Shahtahmasebi to talk about what his day looks like and advice for young dreamers.
Her first five and the next five
Grace Chittock has been in the industry for around five years and already is a Media Planner at Spark Foundry and Deputy Chairperson of First Five Rungs.
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
Mr Bates vs The Marketers?
Insights experts Carl Davidson and Duncan Stuart are back and this time, relating marketing to the British Post Office scandal.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Seeking brand fame? Let earned do the heavy lifting
Thinkerbell’s Jessica Allison discusses the power of earned media to help your brand achieve more fame for less budget.
Theatre company flips the script
For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.