What Kiwi Consumers Look For In Loyalty Programmes
Kiwi consumers shared with NZ Marketing and Toluna why loyalty programmes matter most to them and where they find value in subscribing to them.
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AuthorNZ Marketing Team
Kiwi Consumers Reveal Their Willingness To Share Data With Advertisers
NZ Marketing and Toluna have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns, and what this means for your marketing.
Marketing Strategist’s Top Tips to Get Clients Queuing Up – Even in a Lockdown
It might not feel like the ideal time to market your service-based business, but marketing expert Kathryn McGarvey says taking this time to make some small changes to your tactics will have clients queueing up to work with you. And they’ll be the best clients you’ve ever had.
Sharesies Named Breakthrough Brand of 2021
Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.
Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
Brand Values Now the Key Drivers of Customer Loyalty
New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.
Finalists for the 2021 TVNZ-NZ Marketing Awards Announced
NZ Marketing magazine, in partnership with the NZ Marketing Association, are thrilled to announce the Finalists for the 2021 TVNZ-NZ Marketing Awards.
First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
How To Gain Better Consumer Insights
From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.