This just got personal(ised)
We unpack what strategies marketers are using to effectively personalise and individualise their marketing at all touchpoints.
AuthorNZ Marketing Team
The agency giving its clients an unfair advantage
Over 25 years, Harvey Cameron has become an institution with a history of helping clients make the most of their opportunities.
Fiji Unfiltered: Island nation becomes first country to join BeReal
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
Finalists for the 2022 TVNZ-NZ Marketing Awards announced
The organisers of the TVNZ-NZ Marketing Awards, NZ Marketing magazine and NZ Marketing Association, are thrilled to announce this year’s finalists after the completion of round one judging.
The role of trust in Kiwi spending
Trust is a leading factor when it comes to New Zealanders purchasing decisions, a recent Adobe study has found. So, what can brands learn from this to ensure they retain trust and respect their customers’ data preferences?
TRA and ThinkTV team up to find Kiwis’ favourite TV ads
New Zealand’s favourite ads are in the spotlight thanks to a strategic partnership between leading insight and research agency TRA and industry body ThinkTV.
NZ Marketing State of Media 2022 Survey
Take part in our State of Media 2022 Survey in partnership with Together NZ. Coming soon to NZ Marketing Online.
The MA Accelerator
Marketing Association is introducing a new programme designed to support emerging marketing leaders to hone their skills before making their big step into a head role in the marketing.
Businesses must evolve campaigns to suit current market – Toluna
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.
NZ Marketing Map of Adland 2022
In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.