Embrace, search, fail: a formula to great strategy
Matt Jenks believes there are three critical components to developing great strategy. He shares them here and why they (mostly) work.
AuthorNZ Marketing Team
Show you know your customer
The pandemic may have accelerated online shopping but don’t go hanging a closed sign on your bricks and mortar store just yet says Jo Gaines.
Why is the smartest ad format in the world so…stupid?
Haydn Kerr and Wihan Meerholz share their thoughts on display advertising, calling on creatives to embrace the limitations of this form.
Omnichannel vs Multichannel: What’s the difference?
Omnichannel & multichannel are words thrown around marketing circles. But what’s the difference and are there pros and cons for each?
Juanita Neville Te-Rito of RX
Juanita Neville-Te Rito shares insight into how she’s helping brands become more customer centric in today’s hyper-competitive environment.
Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
Finding marketing automation’s promised land
The CXM team at Proximity New Zealand answer the questions they hear most often from marketers who are kicking marketing automation’s tires.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Eyes on the prize: Moving towards the future of media, Together
Managing Partners at Award-winning agency Together, Kris Hadley and Rufus Chuter reflect on what sets them apart.
A winning partnership
Jules Lloyd-Jones, Chief Marketing Officer at Mitre 10, shares what makes the DIY retailer’s approach to customer experience so special.