Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
AuthorNZ Marketing Team
Finding marketing automation’s promised land
The CXM team at Proximity New Zealand answer the questions they hear most often from marketers who are kicking marketing automation’s tires.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Eyes on the prize: Moving towards the future of media, Together
Managing Partners at Award-winning agency Together, Kris Hadley and Rufus Chuter reflect on what sets them apart.
A winning partnership
Jules Lloyd-Jones, Chief Marketing Officer at Mitre 10, shares what makes the DIY retailer’s approach to customer experience so special.
Hall of Fame 2021
From his brand work to educating the next generation of creative minds, Mike Hutcheson is a deserving Marketing Hall of Fame inductee.
Long-Term Marketing Excellence 2021 – sponsored by ICG
Pic’s are no ordinary ‘corporate’ company – they like to do things differently, especially their marketing.
Long-Term Agency Partnership 2021
Powershop and MBM’s partnership has stood the test of time, with 15 awards under its belt as a duo, the success is worth bragging about.
Best Use of Customer Insight/Data 2021 – sponsored by Reach Media
A first of its kind analytics approach helped Wendy’s reach a higher propensity of customers a understand its customers better.
Best Purpose-Driven Marketing Strategy 2021
Following the unprecedented hardships of 2020, Lumo Digital Outdoor took it upon themselves to help Kiwi businesses in need.