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Industry Insight

Name that tune: advertising jingles are back in fashion

February 2, 2025June 3, 2025

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Clicking together: the new age of social media

February 1, 2025June 3, 2025

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

Behind the scenes of Spark’s Pink Guard Takeover

January 29, 2025June 3, 2025

For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.

Playful is the new purpose-driven advertising

January 17, 2025June 3, 2025

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

Market your way to recovery

January 15, 2025June 3, 2025

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

AI in 2025 and beyond

January 13, 2025June 3, 2025

OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.

Deep Dive

Brat summer; is it hot or not?

August 26, 2024April 1, 2025

Every social media manager wants to get on the latest trends like brat summer, but sometimes it is ok to say no.

Behind the scenes: Driving hotter sales over summer

July 1, 2024June 26, 2024

DDB Group Aotearoa gives us a behind the scenes look on their popular and funny summer Driver Tax campaign.

Transforming New Zealand SMEs for global markets – Milk & BLUNT

April 15, 2024March 15, 2024

Strategic brand agency, Milk talks through their rebranding process for BLUNT as they meet global demand.

Online vs Offline: How media agencies manage mixing channels

December 14, 2023December 14, 2023

In this new landscape, industry experts from the biggest media agencies talk about how to get the right balance of online and offline.

Seven things ecommerce brands get wrong (and how to fix them)

What life is like for juniors trying to join the rat race

Why readers love magazines

Lessons from the Jaguar rebrand

The famous logo fails... and a local hit

My first 30 days working at an agency

Gen Z spills the tea

What is the ideal frequency for out of home?

Name that tune: advertising jingles are back in fashion

Clicking together: the new age of social media

Behind the scenes of Spark’s Pink Guard Takeover

Playful is the new purpose-driven advertising

Market your way to recovery

AI in 2025 and beyond

Brat summer; is it hot or not?

Behind the scenes: Driving hotter sales over summer

Transforming New Zealand SMEs for global markets – Milk & BLUNT

Online vs Offline: How media agencies manage mixing channels

The Brand Experience Gap: Why NZ brands are facing their biggest challenge yet

TikTok and the next creative renaissance

Why AI can’t replace PR (yet)

Bridge over troubled water

The New Era of Michael Hill honours heritage, looks to future

Selling innovation in tight times

Who advocates for marketers when law changes are going through Parliament?

Drive growth by being meaningfully different to more people

A toast to the greatest campaigns of the last 50 years