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Industry Insight

Between Two Beers: the podcast backstory

April 7, 2025May 8, 2025

How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.

ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’

April 7, 2025April 10, 2025

ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.

Why readers love magazines

April 7, 2025June 25, 2025

Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.

Meet Liz Wright: the new digital face of Skinny

March 7, 2025April 10, 2025

On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.

Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work

February 26, 2025June 3, 2025

Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.

Reaching Gen Z at Rhythm and Vines: a match made in heaven

February 19, 2025April 3, 2025

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?

Deep Dive

Kiwi networked agencies have creativity without borders

December 21, 2024June 3, 2025

There are a number of networked agencies in New Zealand. They have global connections, but what makes them still Kiwi at heart?

Auckland FC is all about the fans

December 20, 2024June 3, 2025

Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.

How marketers can capture the magic of sport

November 18, 2024April 10, 2025

2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?

Can brand and performance marketing be friends?

October 1, 2024April 1, 2025

To end the debate, TikTok and Tracksuit came together to prove that brand marketing and performance marketing can indeed, be friends.

Seven things ecommerce brands get wrong (and how to fix them)

What life is like for juniors trying to join the rat race

Why readers love magazines

Lessons from the Jaguar rebrand

The famous logo fails... and a local hit

My first 30 days working at an agency

Gen Z spills the tea

What is the ideal frequency for out of home?

Between Two Beers: the podcast backstory

ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’

Why readers love magazines

Meet Liz Wright: the new digital face of Skinny

Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work

Reaching Gen Z at Rhythm and Vines: a match made in heaven

Kiwi networked agencies have creativity without borders

Auckland FC is all about the fans

How marketers can capture the magic of sport

Can brand and performance marketing be friends?

This is an international stick-up

Camera Chameleon

From scribbles and lines to creative times

Global AF: Kiwi mocktails take US market by storm

‘I absolutely bleed orange’

Wonky thinks out of the box

Feats from the Marketer of the Year 2024 finalists

CX is about shared vision

The changing face of our TV landscape