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Industry Insight

Measuring ROI in the digital era

April 29, 2024June 3, 2025

There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?

Reaching for the Sky

April 25, 2024April 18, 2024

Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.

Battle of the budgets: PR and the paid vs earned debate

April 24, 2024August 14, 2024

NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.

Generational Pixie Dust?

April 23, 2024April 23, 2024

Our insight gurus take a look into the difficulties of putting an already vibrant human race into generational boxes.

Marketing trend report: A three-dimensional shift

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Marketing trend report: Transcending borders with global reach

April 17, 2024April 17, 2024

Deep Dive

Juanita Neville Te-Rito of RX

December 6, 2022December 6, 2022

Juanita Neville-Te Rito shares insight into how she’s helping brands become more customer centric in today’s hyper-competitive environment.

Connected shopping: Creating seamless customer experiences online and offline

December 6, 2022December 6, 2022

David Nothling-Demmer chats with industry players about what CX excellence looks like and how to delight customers at every touchpoint.

Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution

November 30, 2022December 9, 2024

Meridian Energy’s new campaign, launched via The Monkeys Aotearoa, is as bold as the elements its ‘Nature’ character personifies.

Audience segmentation: Marketing automation based on what your customers do

November 30, 2022November 30, 2022

Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.

Introducing... Top Dogs of Marketing

What life is like for juniors trying to join the rat race

Why readers love magazines

Lessons from the Jaguar rebrand

The famous logo fails... and a local hit

My first 30 days working at an agency

Gen Z spills the tea

What is the ideal frequency for out of home?

Measuring ROI in the digital era

Reaching for the Sky

Battle of the budgets: PR and the paid vs earned debate

Generational Pixie Dust?

Marketing trend report: A three-dimensional shift

Marketing trend report: Transcending borders with global reach

Juanita Neville Te-Rito of RX

Connected shopping: Creating seamless customer experiences online and offline

Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution

Audience segmentation: Marketing automation based on what your customers do

Show you know your customer

Why is the smartest ad format in the world so…stupid?

The media agency is dead

Musician turns marketer

Taking the leap into marketing: A conversation with a young marketer

A winning partnership

Harvey Cameron and Nero Motion combine forces

Motion Sickness: The indie proving bold creativity works

Embracing the unknown