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Main Menu
  • We made 34 covers... which one have you got?

  • How to make social media feel social

  • Don’t miss Together’s latest Month in Media round-up

  • Agency founders who defied the odds

  • Introducing The Jump: essential intel on strategy, creative and martech

  • How Griffin’s landed on ‘life needs a biscuit’

  • Who won? Catch up on all YouTube NZ Marketing Awards winners

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

Trust is the new key metric

January 23, 2026March 19, 2026

In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.

AI in 2026: slop, suspicions and sometimes useful

January 13, 2026March 19, 2026

Real staff shine in brand ads

December 16, 2025March 19, 2026

Marketing

Reaching Gen Z at Rhythm and Vines: a match made in heaven

February 19, 2025April 3, 2025

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?

Behind the scenes of Spark’s Pink Guard Takeover

January 29, 2025June 3, 2025

Pinterest reveals its predicted trends for 2025

December 6, 2024April 10, 2025

Meet the founders

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Meet the founder: Rise & Shine PR

Meet the founder: Let’s Communicate

Founders on what comes next

Meet the founder: Previously Unavailable

Meet the founder: Pead

Meet the founder: One Plus One Communications

Founders who defied the odds

When agency founders trade equity for real partnerships

Media

What the Omnicom-IPG merger means for media in NZ

June 18, 2025June 19, 2025

The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.

Paying for content: should media outlets let us read for free?

May 20, 2025December 17, 2025

Between Two Beers: the podcast backstory

April 7, 2025May 8, 2025

Advertising

Reinventing for a new world

April 29, 2024April 30, 2024

Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.

Measuring ROI in the digital era

April 29, 2024July 9, 2025

Map of Adland 2024

April 17, 2024August 14, 2024

From our partners

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Has your AI traffic gone up? Here’s how to optimise it further

New research shows magazine readers pay close attention to ads

Deep dive

Getting that syncing feeling

December 14, 2023December 14, 2023

The art of CX and a well-integrated marketing-strategy are a pair that is vital for any business wanting to achieve their goal.

The acquisition or retention conundrum

December 14, 2023December 14, 2023

Media Mover: Duncan Garner

October 24, 2023September 18, 2023

Back to basics

October 23, 2023September 18, 2023

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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