How Your Brand Can Be a Better Talent-Magnet
Kiwi marketer Hamish Thomson, former Global Brand Head of Mars, explains why rewards are key to attracting talent.
Meet Robyn, Facebook’s Experimental Automated Marketing Mix Modelling Code
Facebook has released a new experimental measurement approach, Robyn 3.0 – a new take on marketing/ media mix modelling. Here, Qassem Naim takes us through a few of its elements that are designed to help improve your current marketing analytics across all media investments.
Streaming into the future
Graham Medcalf asks top TV execs what they’re doing to help marketers best reach increasingly segmented consumers.
Brand Strategy Quick-Fire with Kirsten Ogden
At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.
Content Marketing the Way of the Future for Kiwi Publishers
Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.
Tourism New Zealand Wins Brand Accolade
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.
Behind the Scenes with Special Group and Tourism NZ’s ‘Good Morning World’
What do you get when you ask a whole bunch of proud Kiwis to share their little slice of paradise with the rest of the world, every day for 365 days? A genuinely warm ‘Good Morning World’, a feeling of being part of the whānau and a Global Effie.
NZ Marketing Future Trends Survey
To ensure NZ Marketing magazine continues to deliver essential marketing intelligence, and content marketers want to engage with, we’re asking for your help by inviting you to participate in our Future Trends survey.
What Kiwi Consumers Look For In Loyalty Programmes
Kiwi consumers shared with NZ Marketing and Toluna why loyalty programmes matter most to them and where they find value in subscribing to them.
Kiwi Consumers Reveal Their Willingness To Share Data With Advertisers
NZ Marketing and Toluna have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns, and what this means for your marketing.