Retail 2021 – sponsored by The Radio Bureau
A perfect marriage between creativity, customer data and media technology – Woolworths delivered on its online shopping promises.
Best Marketing Communications Strategy 2021 – sponsored by NZME
With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.
Market research trends in 2022 – what to expect
Stephen Walker, Regional Director, NZ, Toluna, a tech company operating in the market research space, talks about the key changes experienced within the industry in 2021, and how these will affect us in 2022.
New Zealand companies leaving money on the table due to poor customer experiences
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
The Marketing Evangelist
Talk up your title! That’s the word from Marking Association CEO John Miles, who says marketing sometimes doesn’t get its dues – and that may be the fault of the marketers themselves.
Horse’s Mouth: Megan Clark Cook of Wunderman Thompson
Wunderman Thompson is a leading creative agency specialising in building personalised connections and enduring relationships through advertising, digital and experiences.
Inside the December 2021/January 2022 Issue of NZ Marketing
This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, this issue truly forward-focused.
Making Waves: Up-&-comer Tom Raybould
Tom Raybould is just the right mix of creative and analytic for a career in radio. Mollie Edwards sits down with this up-and-comer for a discussion on the future of advertising and radio’s role in it.
Meet the New Progressive CMO
With marketing only becoming more diverse and complex with the introduction of new technologies and ideologies, it’s the role of the CMO to be across it all. NZ Marketing profiles the progressive CMO of the future as the current crop of leaders tell what top traits are needed to make a mark.