To successfully reaffirm Hilux’s place as the number-one ute in Kiwis’ hearts, Toyota turned to long-standing, trusted partner Saatchi & Saatchi to pull off a multi-channel campaign that received phenomenal love right from its launch.
As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing Jeremy O’Brien has the answers…
When it comes to creative industries, big isn’t necessarily best. Sure, large Auckland agencies win a lot of awards, but as Jonathan Cotton discovers, there’s more to the business of marketing than trophies and glitzy gatherings.
We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.
Agencies are dead? Long live agencies? Chemistry’s Director Mike Larmer suggests how they can secure a more successful future for themselves (and their clients).
By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
Taking up the baton in this issue’s Making Business Personal Relay is Cassie Roma, who reveals the ‘secret’ to creating an environment that allows your creativity to thrive.
Committing to more inclusive and diverse representation, NZ Marketing Editor David Nothling-Demmer engaged four marketers for a conversation on gender in the industry and what can be done to achieve equality.
Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.