Blog - Page 81 of 103 - New Zealand Marketing magazine

Branding for Good

June 25, 2022June 25, 2022

In an increasingly untrusting world in need of reassurance, Ian Howard says brands will be judged by what they do, not what they say.

Becoming an authentic brand

June 25, 2022June 25, 2022

Gemma Ede shares her failed yogi’s guide to building an authentic brand.

Inside the June/July 2022 Issue of NZ Marketing

June 25, 2022June 28, 2022

This issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will inspire new ideas and ways of reaching your customers wherever you may find them.

New talent ready to ‘reactivate’ Public Trust

June 23, 2022June 24, 2022

New Marketing and Digital GM at the Public Trust, Lyndsey Francis, is looking forward to building the future of a brand that has played an important role in Kiwis lives for nearly 150 years.

The role of trust in Kiwi spending

June 22, 2022June 22, 2022

Trust is a leading factor when it comes to New Zealanders purchasing decisions, a recent Adobe study has found. So, what can brands learn from this to ensure they retain trust and respect their customers’ data preferences?

The new ‘superpower’ of corporate reputation

June 20, 2022June 20, 2022

Air NZ’s reputation is sky high for the eighth consecutive year according to the Kantar Corporate Reputation Index. NZ Marketing looks into what makes a brand reputable for New Zealanders in the current climate.

Sonic branding: Cutting through the noise

June 11, 2022June 15, 2022

Sonic branding is a powerful tool that can quickly evoke an emotional response in a consumer. We speak to Kirsty Redfearn, Mastercard Australasia’s Head of Integrated Marketing and Communications, about the opportunities sonic branding can present where it is headed in the future, and how to get the most out of it.