Six brand management lessons from the Royal Family
Claudia Macdonald explores what branding and reputation management lessons we can learn from the Royal Family.
2022 TVNZ-NZ Marketing Awards Winners announced
Following a spectacular night of celebration and putting marketing excellence centre stage at the TVNZ-NZ Marketing Awards, NZ Marketing magazine and NZ Marketing Association, are delighted to announce the winners for 2022.
Inside the September/October 2022 Issue of NZ Marketing
This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.
Brands of the future
James Mok, Chief Creative Officer at Proximity NZ shares insight on what future-focused brands are doing to win over customers.
The future is omni-everything
Samantha Osborne, General Manager of Cartology NZ on why the future of retail marketing is so much more than just omnichannel.
This just got personal(ised)
We unpack what strategies marketers are using to effectively personalise and individualise their marketing at all touchpoints.
Data driven design
Jonathan Cotton explores how data, with its certitude, measurability, unvarnished truths, is powering more personalised customer experiences.
The promise of personalisation
TRACK Aotearoa Managing Director Andy Bell unpacks frequent personalisation mistakes and what we can learn from them.
The agency giving its clients an unfair advantage
Over 25 years, Harvey Cameron has become an institution with a history of helping clients make the most of their opportunities.
What’s in-store for the future of retail?
Exploring the changing retail environment, dentsu Aotearoa’s Managing Director of Media, Richard Hale outlines the most significant changes to look out for.