Ahmad Salim of Deloitte Digital Creative NZ
Ahmad Salim shares why 2021 was the time to make bold moves, and what the future holds for creative marketing in NZ.
Harnessing the creative collective
Creative marketers tell how embracing the challenges of modern marketing and channelling a collective response can be a winning combo.
Skin in the game: Rewarding customer loyalty with fractional shares
As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.
Marketer of the Year finalist 2022 – Melodie Vickars
Melodie Vickars shares what it takes to create a campaign that balances heart and science and shows up for customers when it matters.
The centre of attention
KARGO has acquired attention-based mobile advertising business Parsec, helping clients buy digital media based on how long it’s on screen.
Marketer of the Year finalist 2022 – Sean Wiggans
Sean Wiggans, General Manager Marketing at Turners Auto Retail Division, explores what it takes to create a much-loved character campaign.
Public Sector 2021
With a humorous yet serious campaign, the Department of Internal Affairs sparked the conversation about how to stay safe online.
Healthcare/Beauty 2021
With a fun and vibrant marketing campaign, Ryman Healthcare have completely redefined the meaning of retirement.
Fast Moving Consumer Goods 2021
With vegetarian and vegan diets on the rise, Ingham’s decided to launch a new product to remain relevant for existing and future consumers.
Education 2021
Facing an uncertain future, Otago Polytechnic were tasked with doing more with less budget, so they developed an entirely online campaign.