The big tech shifts marketers need to know about
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
Pairing Strategy with Creativity to Make Your Content Work For You
These days, the native campaigns that truly encourage individuals to engage and connect with your brand are the ones that lean on creativity. Here, Andy Hammond New Zealand Country Manager for Outbrain takes us through his tips and tricks to get your campaign to cut through to your key audiences.
Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World
The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.
Brand Values Now the Key Drivers of Customer Loyalty
New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.
Finalists for the 2021 TVNZ-NZ Marketing Awards Announced
NZ Marketing magazine, in partnership with the NZ Marketing Association, are thrilled to announce the Finalists for the 2021 TVNZ-NZ Marketing Awards.
Data on Demand: Putting Some Muscle Into Les Mills’ Pure Play Bid
Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.
The Future of Events
Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? Jonathan Cotton asks the question of marketers looking to leverage new technologies and (forced) trends so to maximise brand exposure and ROI.
Decoding Data and Digital
We chat to ReachMedia’s Head of Product Tim Macmillan and Digital Product Manager Johanna Cotter about what makes them the leaders of smart digital and letterbox solutions.
4 Tips For More Successful Media Planning
What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.