Building ‘data relationships’ with Kiwis: From data haters to data lovers
Richard Pook, CPO at Dentsu Media ANZ, dives into Kiwis’ data-dubious nature and explores what brands can do to turn this around.
Musician turns marketer
Sophie Morris is a singer, actor, presenter and marketer. Here she explains what happens when her worlds collide.
Measuring Attribution: What’s working?
Graham Medcalf delves into the only way you can know which of your marketing elements are effective – the science of marketing attribution.
Sparking optimum results with AI
Spark NZ has advanced its data driven marketing with an AI platform integrated into the company’s MarTech stack. Matt Bain explains how.
Horse’s mouth: Simon Laird of Google NZ
Simon Laird, of Google NZ shares his observations on the current state of the industry and tips on how best to prepare for the future.
Fighting Fragmentation: How to avoid data silos and see the bigger picture
With audiences being faced with more choice than ever before, we unpack what MarTech marketers can employ to overcome fragmentation.
NZ Marketing and TRA launch Agency Perceptions Survey 2023
Are you a marketing decision maker? Take our ‘Agency Perceptions Survey: What Marketers Want’, in partnership with TRA.
Tracking consumer habits and the future of retail
Cartology shares insights into the habits of consumers, and what they mean for brands operating across hybrid environments.
Preparing to push play on Netflix advertising
With the impending launch of Netflix advertising, dentsu Aotearoa is poised to help clients evaluate if this opportunity is right for them.
New technology is transforming OOH advertising
Liz Fraser, Commercial Director at MediaWorks NZ, responds to questions about the success of the company in this important sector.