Having under-invested in the Sky brand for some time, and with brand health declining, the entertainment company teamed up with DDB Aotearoa to reignite a latent love for Sky, which meant enlisting an adorable cast.
Perceptive’s Oliver Allen says there’s a pervading theory that customer loyalty is a myth – that if it ever existed, it’s gone the way of the Blockbuster. But maybe it’s just not for everyone or forever.
After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, Annemarie Browne reflects on marketing in a pandemic, embracing
the needs of customers and tapping into emotion with ‘Imagine’.
As ANZ works towards understanding what drivers will ensure their customers’ banking and financial wellbeing needs are met, personalisation has become a key ingredient in a cultural change at the bank. David Nothling-Demmer spoke to General Manager of Marketing Matthew Pickering and Head of Customer Value Diana Van Nispen.
How do you use strategy to inform creativity, and how do successful people get things done? Just ask Mike Hutcheson. A quick Google search will […]
Kantar, a global full-service, data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm. This significant investment combining the agencies’ global resources with local insights and experts, offers Kiwi businesses more reach and faster service when exploring their brand, advertising, customer experience and development strategies.
Not getting the level of strategic support you’d like from your agency partners? Luke Meurant cautions that a lack of internal understanding of brand strategy may cause the incorrect deployment of external resources.
Matt Jarman says collecting data is the easy part. But, if marketers don’t know what data is being collected, how can communication be truly personalised? […]
According to Business Insider, estimates show influencer marketing is set to become a $15 billion dollar industry by 2022. Much has already been written about this marketing strategy in 2021, this as TikTok takes off, luxury brands like BMW attempt to reach new audiences, and authenticity comes under increased scrutiny.
Multi-platform strategies that use all touchpoints are a challenge for New Zealand publishers. Graham Medcalf surveys the local landscape.