NZ Marketing Team, Author at New Zealand Marketing magazine

Marketer of the Year finalist 2022 – Melodie Vickars

Melodie Vickars shares what it takes to create a campaign that balances heart and science and shows up for customers when it matters.

KARGO has acquired attention-based mobile advertising business Parsec, helping clients buy digital media based on how long it’s on screen.

Sean Wiggans, General Manager Marketing at Turners Auto Retail Division, explores what it takes to create a much-loved character campaign.

With a humorous yet serious campaign, the Department of Internal Affairs sparked the conversation about how to stay safe online.

With a fun and vibrant marketing campaign, Ryman Healthcare have completely redefined the meaning of retirement.

With vegetarian and vegan diets on the rise, Ingham’s decided to launch a new product to remain relevant for existing and future consumers.

Facing an uncertain future, Otago Polytechnic were tasked with doing more with less budget, so they developed an entirely online campaign.

In a flooded market Vodafone was losing customers. The company needed a reset – and their quest started and ended with the customer.

In marketing it’s important to understand what your customers want, or in New Zealand Post’s case, what your customers’ customers want.

We speak with Young Marketer of the Year finalist for 2022 Tina Stanke about what she enjoys about her role and where she’s heading.