
Finding marketing automation’s promised land
The CXM team at Proximity New Zealand answer the questions they hear most often from marketers who are kicking marketing automation’s tires.
The CXM team at Proximity New Zealand answer the questions they hear most often from marketers who are kicking marketing automation’s tires.
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Managing Partners at Award-winning agency Together, Kris Hadley and Rufus Chuter reflect on what sets them apart.
A perfect marriage between creativity, customer data and media technology – Woolworths delivered on its online shopping promises.
Jules Lloyd-Jones, Chief Marketing Officer at Mitre 10, shares what makes the DIY retailer’s approach to customer experience so special.
From his brand work to educating the next generation of creative minds, Mike Hutcheson is a deserving Marketing Hall of Fame inductee.
Pic’s are no ordinary ‘corporate’ company – they like to do things differently, especially their marketing.
Powershop and MBM’s partnership has stood the test of time, with 15 awards under its belt as a duo, the success is worth bragging about.
A first of its kind analytics approach helped Wendy’s reach a higher propensity of customers a understand its customers better.
Following the unprecedented hardships of 2020, Lumo Digital Outdoor took it upon themselves to help Kiwi businesses in need.