Skip to content
  • Home
  • About us
  • Contact us
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy Policy
Top Menu
New Zealand Marketing Magazine
  • Home
  • Industry Insight
    • Advertising
    • Marketing
    • Media
    • Research
  • Deep Dive
    • Behind the scenes
  • Opinion
  • Profiles
  • Marketing Awards
  • Agency Directory
  • Subscribe
Main Menu
  • Seven things ecommerce brands get wrong (and how to fix them)

  • What life is like for juniors trying to join the rat race

  • Why readers love magazines

  • Lessons from the Jaguar rebrand

  • The famous logo fails... and a local hit

  • My first 30 days working at an agency

  • Gen Z spills the tea

  • What is the ideal frequency for out of home?

AI is an ebike for the mind
Where are all the women exec creative directors?

Industry Insight

The rise of retail media

October 9, 2024June 3, 2025

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

Grassroots connections

October 3, 2024June 3, 2025

One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.

‘Hears’ the thing about audio

September 27, 2024April 1, 2025

After the cancellation of select news programmes, Kiwis are eyeing up new places where they can consume content, and that includes the audio space.

Pitch Perfect Broadcast

September 24, 2024April 1, 2025

For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.

Tiny blockbusters

September 20, 2024April 1, 2025

Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.

The next big thing

September 4, 2024April 1, 2025

Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Pandora’s box? Unleashing the power of AI

October 6, 2023September 18, 2023

We explore how AI is shaking up the marketing industry and how we as an industry can prepare for the future.

Dialling up the creativity: The story behind Skinny’s ‘Phone It In’ campaign

October 3, 2023September 18, 2023

From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.

The taste of success: Bluebird’s seven-decade brand evolution

October 2, 2023September 18, 2023

With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.

Walking the ‘wear-out’ line: A look at New Zealand’s most beloved ads

September 29, 2023September 18, 2023

Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.

Opinion

Marketing needs to do a better job of marketing marketing

December 14, 2023December 14, 2023

Advertising effectiveness expert James Hurman gives his thoughts on why marketers should prioritise marketing marketing.

Leaning into the next era of change for media agencies

December 14, 2023December 14, 2023

The rebrand of a century: From frowned upon chatbots to hyped-up AI Driven messaging

November 10, 2023November 10, 2023

How to master the art of strategic storytelling – and why it matters to drive change

July 27, 2023July 27, 2023

Profiles

The TikTok prodigy

April 18, 2024March 27, 2024

Jony Lee of brand marketing agency, The Attention Seeker has cracked the code of TikTok and shares a snippet of her recipe to success.

Careers, continuous learning and lessons from brand-driven organisations

December 14, 2023December 14, 2023

The subtle art of being creative

December 14, 2023December 14, 2023

Special PR: From start-up to sensation

December 14, 2023August 12, 2024

From our Partners

Hot Mustard adds extra flavour 

July 29, 2024April 1, 2025

NZ Marketing spoke to the team at Hot Mustard about how they stay relevant to our ever-changing agri sector.

People, assets & innovation key for MediaWorks

July 19, 2024June 26, 2024

New CEO of Outdoor at MediaWorks talks to NZ Marketing about the future of the Out of Home advertising space.

Lockdown baby: The birth of a Rascal

May 31, 2024June 24, 2024

Rascal Media’s Rachel Leyland talks exchanging big-agency life for her own indie start-up, and tips for those looking to do the same.

Gold Sponsors

Popular

  1. YouTube-NZ Marketing Awards 2025 finalists: Marketing Campaign
  2. YouTube-NZ Marketing Awards 2025 finalists: Marketing Excellence
  3. YouTube-NZ Marketing Awards 2025 finalists: Individual Awards
  4. ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
  5. Student radio station 95bFM is the definition of resilience
[adinserter name="iv-gpt-ad-1643147085575-0"] [adinserter name="div-gpt-ad-1643147127054-0"]

NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

Subscribe to NZ Marketing

  • Home
  • About us
  • Contact us
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy Policy
© 2025 New Zealand Marketing Magazine