Skip to content
  • Home
  • About us
  • Contact us
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy Policy
Top Menu
New Zealand Marketing Magazine
  • Home
  • Industry Insight
    • Advertising
    • Marketing
    • Media
    • Research
  • Deep Dive
    • Behind the scenes
  • Opinion
  • Profiles
  • Marketing Awards
  • Agency Directory
  • Subscribe
Main Menu
  • Seven things ecommerce brands get wrong (and how to fix them)

  • What life is like for juniors trying to join the rat race

  • Why readers love magazines

  • Lessons from the Jaguar rebrand

  • The famous logo fails... and a local hit

  • My first 30 days working at an agency

  • Gen Z spills the tea

  • What is the ideal frequency for out of home?

AI is an ebike for the mind
Where are all the women exec creative directors?

Industry Insight

How can retail raise the bar in real life?

November 20, 2024June 3, 2025

Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.

Brands press the upgrade button on sponsorships

November 19, 2024April 10, 2025

In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?

Music in the data

November 15, 2024April 10, 2025

Political pollster Murray Campbell talks to research professional Duncan Stuart about the insight of using data in strategies and campaigns.

Modern PRs: the Swiss Army knives of storytelling

October 21, 2024April 10, 2025

The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.

In the mix

October 16, 2024April 10, 2025

As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.

Theatre company flips the script

October 14, 2024April 10, 2025

For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Back to basics

October 23, 2023September 18, 2023

NZ Marketing editor, David Nothling Demmer in conversation with global brand consultant and acclaimed professor Mark Ritson

Election a must-see event for marketers

October 17, 2023June 3, 2025

Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.

Mobile advertising takes centre stage

October 16, 2023September 18, 2023

We look at new developments in the mobile advertising space, including the impact of programmatic advertising.

Call me loyal, I’ll hold you loyal too

October 13, 2023September 18, 2023

A long-term relationship is built on trust and belief, but it can also be enhanced with those magical reward points earned upon purchase.

Opinion

Government advertising: wasteful drain on taxpayers’ dollars or delivering value to New Zealand?

January 16, 2024January 16, 2024

Antony Young of The Media Lab talks how to get that perfect balance in government advertising with effective and lifesaving public campaigns.

Lessons in effectiveness from DDB Aotearoa

December 14, 2023December 14, 2023

Monsters from the deep

December 14, 2023December 14, 2023

Threads, fly-by-night or here to stay?

December 14, 2023December 14, 2023

Profiles

Proximity: The future is customer

April 26, 2024April 18, 2024

Known for their award-winning Made For You Review for Spark, Proximity talks what it takes to create a win-win for client and customer.

Breaking the news

April 26, 2024April 18, 2024

That’s news to Jack Tame

April 25, 2024December 9, 2024

ANZ’s Group CMO on making better marketing

April 22, 2024April 5, 2024

From our Partners

Comedic advertising is having a comeback

August 9, 2024April 1, 2025

Creative agency ODV specialises in comedic commercials. The team believes humour has the best cut-through in advertising – here’s why.

Boots to boardrooms

August 2, 2024April 1, 2025

How two kids from the country, John and Lisa, established Plato, the South Island’s largest full-service agency.

How to make content people watch

July 31, 2024April 1, 2025

Ruckus, the people behind some of New Zealand’s best documentaries, tells us why their content attracts so many viewers. 

Gold Sponsors

Popular

  1. YouTube-NZ Marketing Awards 2025 finalists: Marketing Campaign
  2. YouTube-NZ Marketing Awards 2025 finalists: Marketing Excellence
  3. YouTube-NZ Marketing Awards 2025 finalists: Individual Awards
  4. ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
  5. Student radio station 95bFM is the definition of resilience
[adinserter name="iv-gpt-ad-1643147085575-0"] [adinserter name="div-gpt-ad-1643147127054-0"]

NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

Subscribe to NZ Marketing

  • Home
  • About us
  • Contact us
  • Write for us
  • Advertise with us
  • Newsletter
  • Privacy Policy
© 2025 New Zealand Marketing Magazine