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The big tech shifts marketers need to know about

July 29, 2021June 3, 2025

It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.

Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World

July 15, 2021July 15, 2021

The emphasis on customer experience is arguably at its greatest today because the structure of almost everything brands do has been upended by the Covid-19 pandemic. Ben Morgan explains why the Business of Experience may be the best approach in determining future customer-focused strategies.

Brand Values Now the Key Drivers of Customer Loyalty

July 9, 2021July 15, 2021

New research from Toluna points says that the concept of consumer loyalty has been turned on its head with Kiwis now more inclined to support brands who align with their personal values.

4 Tips For More Successful Media Planning

June 30, 2021June 30, 2021

What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.

Who got the nod?

Winning advice from Aotearoa’s agency founders

Simran Wadhawan says marketing needs a wider lens

Don’t miss Together’s May Month in Media

William Terite: broadcasting with purpose

Why we need the human touch in the age of AI

The big tech shifts marketers need to know about

Customer Experience Alone Won’t Help Businesses Grow in a Post-Covid World

Brand Values Now the Key Drivers of Customer Loyalty

4 Tips For More Successful Media Planning