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Industry Insight

Marketing trend report: A note on sound

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Marketing trend report: When the cookie finally crumbles

April 17, 2024April 17, 2024

How to kick it with the cool kids

April 17, 2024April 17, 2024

As the years go by, marketers are faced with the challenge of engaging with Gen Z, so we talked to the experts to help us crack the code.

Map of Adland 2024

April 17, 2024August 14, 2024

Back for our fourth edition, the NZ Marketing Magazine is back with the Map of Adland, brought to you by Mediaworks.

Marketing 101 for SMEs

April 17, 2024June 3, 2025

With 97 percent of businesses in NZ small-to-medium enterprises (SMEs), how can they get the most of their marketing with limited resources?

One NZ teams up with Salesforce to streamline customer marketing

April 8, 2024April 8, 2024

One NZ is teaming up with cloud software company to streamline their customer marketing interactions across all their connections.

Deep Dive

Behind the scenes of Kiwibank’s new brand identity

October 6, 2022October 14, 2022

Twenty years after its inception, Kiwibank set out to develop a new brand identity that’s inclusive for all New Zealanders.

Magazines move to smart content marketing

September 28, 2022September 28, 2022

Magazine brands are suited to create quality bespoke content for advertisers writes Sally Duggan of the Magazine Publishers Association.

Searching for privacy

September 28, 2022September 28, 2022

Privacy on the internet is of ongoing concern. David Nothling-Demmer speaks to Google’s Jessica Martin, about a privacy conscious eco-system.

Data driven design

September 5, 2022September 15, 2022

Jonathan Cotton explores how data, with its certitude, measurability, unvarnished truths, is powering more personalised customer experiences.

Introducing... Top Dogs of Marketing

What life is like for juniors trying to join the rat race

Why readers love magazines

Lessons from the Jaguar rebrand

The famous logo fails... and a local hit

My first 30 days working at an agency

Gen Z spills the tea

What is the ideal frequency for out of home?

Marketing trend report: A note on sound

Marketing trend report: When the cookie finally crumbles

How to kick it with the cool kids

Map of Adland 2024

Marketing 101 for SMEs

One NZ teams up with Salesforce to streamline customer marketing

Behind the scenes of Kiwibank’s new brand identity

Magazines move to smart content marketing

Searching for privacy

Data driven design

For Meta or worse?

Six brand management lessons from the Royal Family

The lightbulb moment: smart strategies to increase your ROI

Young Marketer of the Year finalist 2022 – Sidney McNamara

Young Marketer of the Year finalist 2022 – Hannah McLean

Lotto NZ CMO reflects on meaningful marketing and making the prestigious Asia-Pacific Power List

Nurturing customer connections through loyalty and reward

Engaging: The agency transforming B2B marketing

Evolving the media agency model with Together Connect