Marketing

Thanks to the dedication of a small District Council marketing team, Horowhenua fulfilling its potential.

This issue includes an expose on the local video on demand and streaming industry along with a look into destination marketing and more.

The upcoming festive season is set to have its challenges but Yury Glikin says there’s opportunity to create a powerful shopping moment.

As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.

This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.

This issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will inspire new ideas and ways of reaching your customers wherever you may find them.

Sonic branding is a powerful tool that can quickly evoke an emotional response in a consumer. We speak to Kirsty Redfearn, Mastercard Australasia’s Head of Integrated Marketing and Communications, about the opportunities sonic branding can present where it is headed in the future, and how to get the most out of it.