Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution
Meridian Energy’s new campaign, launched via The Monkeys Aotearoa, is as bold as the elements its ‘Nature’ character personifies.
Deep Dive
Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
Does your brand have character?
Lloyd Thomason, Communication and Brand Strategist at TRA, explains why brand characters are dominating New Zealand’s Favourite Ads list. TRA, in partnership with ThinkTV, regularly surveys […]
Aligning values: Responsible media and brand messaging
Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.
Ahmad Salim of Deloitte Digital Creative NZ
Ahmad Salim shares why 2021 was the time to make bold moves, and what the future holds for creative marketing in NZ.
Harnessing the creative collective
Creative marketers tell how embracing the challenges of modern marketing and channelling a collective response can be a winning combo.
Behind the scenes of Kiwibank’s new brand identity
Twenty years after its inception, Kiwibank set out to develop a new brand identity that’s inclusive for all New Zealanders.
Magazines move to smart content marketing
Magazine brands are suited to create quality bespoke content for advertisers writes Sally Duggan of the Magazine Publishers Association.
Searching for privacy
Privacy on the internet is of ongoing concern. David Nothling-Demmer speaks to Google’s Jessica Martin, about a privacy conscious eco-system.
Data driven design
Jonathan Cotton explores how data, with its certitude, measurability, unvarnished truths, is powering more personalised customer experiences.