Fighting Fragmentation: How to avoid data silos and see the bigger picture
With audiences being faced with more choice than ever before, we unpack what MarTech marketers can employ to overcome fragmentation.
Deep Dive
Striking while the climate’s hot: Tackling sustainability in marketing
Ayla Miller discovers how marketers can harness enthusiasm to make the planet a better place while also turning a profit.
Omnichannel vs Multichannel: What’s the difference?
Omnichannel & multichannel are words thrown around marketing circles. But what’s the difference and are there pros and cons for each?
A brand new world: Navigating a changing media landscape
The marketing landscape is on the precipice of change as technology and the way audiences consume media evolves at an astounding rate.
Juanita Neville Te-Rito of RX
Juanita Neville-Te Rito shares insight into how she’s helping brands become more customer centric in today’s hyper-competitive environment.
Connected shopping: Creating seamless customer experiences online and offline
David Nothling-Demmer chats with industry players about what CX excellence looks like and how to delight customers at every touchpoint.
Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution
Meridian Energy’s new campaign, launched via The Monkeys Aotearoa, is as bold as the elements its ‘Nature’ character personifies.
Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
Does your brand have character?
Lloyd Thomason, Communication and Brand Strategist at TRA, explains why brand characters are dominating New Zealand’s Favourite Ads list. TRA, in partnership with ThinkTV, regularly surveys […]
Aligning values: responsible media and brand messaging
Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.