The Digital Direction: Customer Experience of the Future
Courtney Devereux hears from marketing thought leaders on how current and forecasted digital trends are helping marketers better navigate the customer journey.
Deep Dive
Marketing Brand NZ to Kiwis
While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. With our borders largely closed to the outside world, and in a country reliant on selling Brand NZ to foreign markets, Graham Medcalf asks how marketers have pivoted and repositioned their brands to appeal to Kiwis.
Design-led Marketing in the Digital Age
NZ Marketing looks at what it means to be a design-led brand and how marketers can leverage design-thinking to bolster their digital efforts.
The Ever-Changing New Zealand Media Landscape
Significant shakeups in media ownership in recent months point to the struggles the industry faces as funding challenges continue to plague owners. We ask, is advertising the future and how are companies approaching a mixed-funding model in the face of consolidation and digitisation.
Marketing in a Downturn
Companies closing, staff being made redundant, employees taking pay cuts, this is the Covid-19 landscape. Graham Medcalf takes a look into what an economic downturn means for the marketing industry and what marketers need to do to adjust to the new reality.
Four Attributes of High-Performance Marketing Teams
Looking to give fresh perspective and inspiration to your marketing team? Mollie Edwards identifies four areas marketing managers need to target in order to reach a level of high-performance marketing within their teams.
How Marketers Can Better Engage Gen Z
Generation Z, or Gen Z, now around college-leaving age, will over the next few years increase their spending power as they enter the job market. But their priorities, perspectives and interests aren’t the same as those of the Millennials that came before them, meaning brands need to be mindful of how they engage with this generation.
The Latest Augmented Reality Trends Impacting Marketing
A look into what’s shaping the latest augmented reality trends in New Zealand, and how these are changing the way marketers reach their customers.
What You Need to Know About Data in Marketing
With marketers turning more to the most reliable source of information, customer data we ask, what is data-driven marketing and why it’s so important?
Public Relations in the Age of Fake News
In the era of fake news and a tsunami of content, it is more important than ever to have third-party endorsement, but paid content is having the effect of making some more educated consumers less trusting of media and more wary of what is real news. Graham Medcalf takes a look.