Getting creative with PR
Mollie Edwards chats to professionals at agencies that have recently bolstered their media integration, hears from those who’ve been in the PR game for many years and looks at what this change means for the industry.
Deep Dive
Behind the scenes of ‘Life Needs More Sky’
Having under-invested in the Sky brand for some time, and with brand health declining, the entertainment company teamed up with DDB Aotearoa to reignite a latent love for Sky, which meant enlisting an adorable cast.
Annemarie Browne of Lotto NZ
After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, Annemarie Browne reflects on marketing in a pandemic, embracing
the needs of customers and tapping into emotion with ‘Imagine’.
Influencer marketing’s growing mandate
According to Business Insider, estimates show influencer marketing is set to become a $15 billion dollar industry by 2022. Much has already been written about this marketing strategy in 2021, this as TikTok takes off, luxury brands like BMW attempt to reach new audiences, and authenticity comes under increased scrutiny.
Cross-platform publishing at a crossroads
Multi-platform strategies that use all touchpoints are a challenge for New Zealand publishers. Graham Medcalf surveys the local landscape.
Not the S word
It’s said that a well-defined and achievable marketing strategy makes meeting existing and new customer needs a likely and attainable goal. And while most companies do great marketing, fewer have created and translated a solid brand strategy through to their marketing practices and tactics at every touchpoint to achieve this goal. David Nothling-Demmer explores why ‘strategy’ this all the hype and why having an effective marketing strategy in place is one of the best marketing tools you can use.
David Owen of oOh!media
Out-of-home outfit oOh!media is taking its smarts to the next level with the appointment of a new Research & Insights Director. Tasked with understanding the evolution of oOh!media’s consumers, the former Research Manager at TVNZ talks up the strengths of the sector and shares how he’s helping marketers overcome its challenges.
Behind the scenes with Toyota and Saatchi & Saatchi’s 2021 Hilux campaign
To successfully reaffirm Hilux’s place as the number-one ute in Kiwis’ hearts, Toyota turned to long-standing, trusted partner Saatchi & Saatchi to pull off a multi-channel campaign that received phenomenal love right from its launch.
Indies on the rise
When it comes to creative industries, big isn’t necessarily best. Sure, large Auckland agencies win a lot of awards, but as Jonathan Cotton discovers, there’s more to the business of marketing than trophies and glitzy gatherings.
Marketing and the future of the female creative
Committing to more inclusive and diverse representation, NZ Marketing Editor David Nothling-Demmer engaged four marketers for a conversation on gender in the industry and what can be done to achieve equality.