From tax law to ‘selling’ burgers, 2020 TVNZ-NZ Marketing Awards Young Marketer of the Year Finalist Izis Weatherhead is helping global fast food giant Burger King reach new customers. She sits down with NZ Marketing to share her thoughts on big brand marketing and her aspirations for the future.
NZ Marketing catches up with Jo Mitchell to get her thoughts on where marketing is headed in 2021 and the lessons marketers can take from a Covid-19-tainted 2020.
While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. With our borders largely closed to the outside world, and in a country reliant on selling Brand NZ to foreign markets, Graham Medcalf asks how marketers have pivoted and repositioned their brands to appeal to Kiwis.
NZ Marketing looks at what it means to be a design-led brand and how marketers can leverage design-thinking to bolster their digital efforts.
The Brand Finance Brand Guardianship Index 2021 has been released and we have details of the top brand guardians and how they may inspire your brand leadership.
Head of marketing and partnerships at Rhythm & Vines Kyle Bell shares his insight into promoting one of New Zealand’s most successful festivals and what he thinks it takes to excel in the field.
Marketing consultant Gemma Ede shares what she and Mark Ritson have to say about being a badass brand in 2021.
Mary Winter from Principals looks at the brands that have won over Kiwis during this annus horribilis.
Soaring election advertising spend has pulled the market out of its Covid-19 slump, but is this trend set to continue in 2021? We chat exclusively to Jane Ractliffe who gives insight into media and marketing ad spend in 2021.
The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.