Omnichannel vs Multichannel: What’s the difference?
Omnichannel & multichannel are words thrown around marketing circles. But what’s the difference and are there pros and cons for each?
A brand new world: Navigating a changing media landscape
The marketing landscape is on the precipice of change as technology and the way audiences consume media evolves at an astounding rate.
Juanita Neville Te-Rito of RX
Juanita Neville-Te Rito shares insight into how she’s helping brands become more customer centric in today’s hyper-competitive environment.
Connected shopping: Creating seamless customer experiences online and offline
David Nothling-Demmer chats with industry players about what CX excellence looks like and how to delight customers at every touchpoint.
Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution
Meridian Energy’s new campaign, launched via The Monkeys Aotearoa, is as bold as the elements its ‘Nature’ character personifies.
Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
Does your brand have character?
Lloyd Thomason, Communication and Brand Strategist at TRA, explains why brand characters are dominating New Zealand’s Favourite Ads list. TRA, in partnership with ThinkTV, regularly surveys […]
Finding marketing automation’s promised land
The CXM team at Proximity New Zealand answer the questions they hear most often from marketers who are kicking marketing automation’s tires.
With a difficult festive season on the way, marketers should waste no time preparing
The upcoming festive season is set to have its challenges but Yury Glikin says there’s opportunity to create a powerful shopping moment.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.