First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
Tool Talk: Data Insights Survey
How analytically mature is your digital marketing? NZ Marketing in association with Absolute Analytics is asking digital marketers to share with us their experiences with data management and web analytics in relation to their marketing efforts. Complete our simple 10-minute survey and share with us the challenges, opportunities and hopes for your digital marketing.
Third-party Cookies and the Next Decade of Digital Marketing
Looking to the past with an eye on the future, Simon Bird offers up a different perspective on the demise of third-party cookies.
How To Gain Better Consumer Insights
From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.
Better Customer Experience: Art or Science?
Businesses who continue to elevate their customer experience offering from ordinary to extraordinary are triumphing over their competitors. But, while many brands talk a big CX game, many more still grapple with its implementation. David Nothling-Demmer asks what’s the big deal with CX as he maps out what Kiwi companies are doing to up their game.
Hall of Fame
With a background in competitive athletics, Phillip Mills has a passion for fitness and brand vision he’s successfully marketed to the world.
Utilities/Communications
Having a top-quality network with great coverage, speed and reliability is key for telco consumers. But as Skinny’s marketing team soon discovered, perceptions versus reality don’t always match up.
Agriculture
At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.
Consumer Products and Services
Carpet Court knew they had a huge task on their hands when launching into hardwood flooring, yet their creative persistence saw them change consumer perceptions.
B2B
Tenfold Creative could see their company Marley was quickly losing its hold on the market, so needed a bright new idea to spark the love their customers had for the brand.