Just when email-savvy marketers thought they were safe, and were laughing at their cookie/ device-based counterparts, Qassem Naim says new tracking restrictions stand to impact email marketing, lead generation, and customer journey management.
Annie Dow has been in the brand design business for over 25 years, and is an advocate for using a brand’s positioning to help grow business. She’s made it her mission to share with people the value of design to all businesses – especially when it comes to strategic brand positioning.
Throughout this issue of NZ Marketing you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating ‘Strategy’.
The idea of convincing somebody else that he has something of value worth buying gets Matthew Davison’s heart racing (as if storm chancing and volcano exploring isn’t enough). The Head of Sales at Google New Zealand shares unique insight into his winning sales strategy and how he’s navigating the challenges of Covid-19, privacy breaches and fake news.
In a marketing world increasingly defined by short-termism, thinking long-term has never been more important. When it comes to media behaviours and planning, Jaguar Land Rover New Zealand is well quipped for the long journey ahead. This, thanks to a partnership with Together which has seen these luxury brands test and evolve their digital media and marketing strategies long-term.
Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.
Alicia McKay says that you don’t need an MBA to excel in strategic leadership. Rather, these are the critical skills you need to be an effective leader.
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?
In the search for new ways to unlock brand differentiation through personalised customer experiences, Tim Warren CEO & Co-founder of Ambit, says AI holds the keys.
Crafting a cool customer experience is what Vlad Petrovic does well, and he does it with heaps of data. Mollie Edwards chats with this Up & Comer about why brands should be embracing data-driven tech to improve their marketing efforts.