Facebook has released a new experimental measurement approach, Robyn 3.0 – a new take on marketing/ media mix modelling. Here, Qassem Naim takes us through a few of its elements that are designed to help improve your current marketing analytics across all media investments.
Graham Medcalf asks top TV execs what they’re doing to help marketers best reach increasingly segmented consumers.
At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.
Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.
What do you get when you ask a whole bunch of proud Kiwis to share their little slice of paradise with the rest of the world, every day for 365 days? A genuinely warm ‘Good Morning World’, a feeling of being part of the whānau and a Global Effie.
To ensure NZ Marketing magazine continues to deliver essential marketing intelligence, and content marketers want to engage with, we’re asking for your help by inviting you to participate in our Future Trends survey.
Kiwi consumers shared with NZ Marketing and Toluna why loyalty programmes matter most to them and where they find value in subscribing to them.
NZ Marketing and Toluna have teamed up to bring you insights from Kiwi consumers on their privacy and personal data-sharing concerns, and what this means for your marketing.
Jacqui Robins is a creative spirit with a love for anything artistic. So, it’s no surprise that this Up & Comer helps tell the story of some of the country’s biggest, most creative media brands. She shares with Mollie Edwards her passion for radio and why she relishes the challenge of marketing in the media space.