The Great Reopening: Rachel Ellerm
Rachel Ellerm of Lion New Zealand says that getting back to ‘normal’ is still very much rooted in getting the basics right – and connecting with Kiwis in a meaningful way.
Lifting the Lid on Creative Wellington
Home to the central government, a thriving film industry, the Royal New Zealand Ballet, two universities and a more than generous distribution of incredibly steep hills, Te Whanganui-a-Tara has built a reputation as the heart of New Zealand’s creativity.
The Great Reopening: Andrew Cooper of Electric Kiwi
oOh!media and NZ Marketing magazine continue with ‘The Great Reopening’ series – a focus on New Zealand’s Recovery and the return to life Out of Home – as we chat with Andrew Cooper, CMO at Electric Kiwi.
Behind the Scenes with Trustpower and Art & Industry’s ‘Lost and Found’
With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.
The Great Reopening: Bríd Drohan-Stewart of Woolworths NZ
oOh!media is proud to support the TVNZ-NZ Marketing Awards and the category of Marketer of the Year. As part of our Great Reopening series, oOh!media and NZ Marketing magazine want to gain insight into how these esteemed marketing leaders are planning their roads to recovery, and get their views on what lies ahead. First up, Bríd Drohan-Stewart.
2021 TVNZ-NZ Marketing Awards Goes Virtual
The Awards – now in its 30th year – will therefore go ahead as a Virtual Event on December 2. This will be streamed via NZ Marketing Awards – New Zealand Marketing Magazine, at 12pm.
Help your brand live up to its potential with optimised brand health tracking
Don’t you hate the term ‘never lived up to their potential? We often hear it when talking about up-and-coming sports players or when successful people fall off the wagon. It’s really a term that suggests you had everything there and going for you, but you didn’t use it.
PR in a Time of Crisis
In a world of uncertainty and constant disruption, businesses (both big and small), are increasingly looking to external guardians for their brands. Courtney Devereux explores how public relations practitioners are positioning themselves as agents of necessity and why the external comms sector might be better placed to help brands navigate crises.
TBWA’s Catherine Harris on Creative Diversity
Catherine Harris is one of a handful of women leading the charge at a New Zealand-based creative agency. The CEO of TBWA\NZ, or the Disruption company, shares her impression of the country’s creative space, how she’s disrupting the market and what it takes to be a cultural engine for 21st century business.
How Your Brand Can Be a Better Talent-Magnet
Kiwi marketer Hamish Thomson, former Global Brand Head of Mars, explains why rewards are key to attracting talent.