Blog - Page 30 of 80 - New Zealand Marketing Magazine

Lessons from Turners in driving fame and business results

The Tina from Turners ad remains to still be one of the most effective campaigns in the country, but what can we learn from this?

Following a tumultuous journey at Today FM, Tova O’Brien embarks on a new adventure at Stuff as a political journalist with a podcast.

Diane Clark, Head of Marketing & CX at Four Square, shares what went into revitalising the iconic Four Square brand.

NZ Marketing caught up with Allison Yorston, as she embarks on her second year as the CMO for Frucor Suntory Oceania.

Chatbots, once seen as clunky, have become popular thanks to the dawn of sophisticated AI-driven messaging. The question is, what changed?

The women of Publicis Groupe ANZ reflect on how the organisations diverse and inclusive policies has impacted their career paths.

The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.

We chat to Senior Vice President and Head of Innovation of Vice Media, Mark Adams, and the brains behind award-winning campaigns.

Brand experience agency Uno Loco is headed for a future where human-to-human connection reigns supreme.

Unpack the potential of social media to ensure your brand’s voice is heard above the clamor.