Marketing with AI
B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.
B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.
We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.
Shifting from Public Policy to Marketing during her studies, offered Georgia Rafe a unique perspective on the industry.
From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.
With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.
Diane Clark used her skills and innovative thinking to lead a transformation of the Four Square brand which caught the judges attention.
Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.
In a world where marketing plays an increasingly vital role in shaping society, the dangers of lacking a moral compass is telling.
With tumultuous times ahead, understanding your board’s decision-making habits becomes all the more important.
As a child growing up in his parents’ dairy, Bejen Patel was drawn to enhancing the shopper experience, which naturally led him to marketing.