How The Rocky Horror Picture Show went from flop to famous
It’s astounding… 50 years ago, a marketing flip turned The Rocky Horror Picture Show from a film that almost bombed to a cult classic.
AuthorZahra Shahtahmasebi
Life of a Taylor Swift fangirl
The day Taylor Swift fans have been waiting for is here: Life of a Showgirl, is out at last. We attend her masterclass in audience connection.
Top Dogs of Marketing: Aslan and Gunner from Art of the Possible
Meet old-timer Aslan and Gunner, a relative youngster who is Chief Paw-fficer and Head of Office Morale at marketing and creative consultancy Art of the Possible.
Snapshots of agency life in the South Island
Join NZ Marketing on a whistle-stop tour of agencies in the South Island/te Wai Pounamu – Aotearoa’s humble powerhouse.
Can advertising save the planet?
Not by itself. But with a carbon footprint similar to aviation, getting our (green) house in order will certainly help.
Dry July and the rise of the hybrid drinking in Aotearoa
Veronica Shale, campaign director of Dry July, says sobriety and hybrid drinking habits are becoming mainstream here in Aotearoa.
Thompson Spencer Group plan to take over the world
Thompson Spencer Group isn’t mucking around – the newly formed super group got together because they have big ambitions. When we meet, it’s eight days […]
Penguins turn Trump’s tariffs into triumph in just 24 hours
Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]
What’s the ideal frequency for out of home?
What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.
What they’re teaching Gen Zs at uni these days
How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.