What’s the ideal frequency for out of home?
What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.
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AuthorZahra Shahtahmasebi
What they’re teaching Gen Zs at uni these days
How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.
Gen Z spills the tea on agency life
They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?
Anthem wants clients to find their most powerful voice
Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.
Cancer charity chooses the light side of breast health
Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.
Between Two Beers: the podcast backstory
How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.
Why readers love magazines
Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.
Meet Liz Wright: the new digital face of Skinny
On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.
Student radio station 95bFM is the definition of resilience
Student radion station 95bFM is used to a rough media scene – it has tips for traditional media on how to stay resilient.
Make your audience feel seen
In November 2024, Zahra Shahtahmasebi went to Thailand to attend media and journalism conference, Beta.