Zahra Shahtahmasebi, Author at New Zealand Marketing magazine

Dentsu Aotearoa is all about people

What is most important for dentsu Aotearoa? From campaigns to their guiding philosophy and company culture, it’s helping people thrive.

From Dancing Cossacks to Eminem Esque, here’s a rundown of memorable NZ political party campaign ads over the decades.

As the countdown to November’s general election continues, what can politicians in Aotearoa learn from campaigns overseas?

Reflection and connection were key for Air New Zealand’s latest ad. After 85 years, the airline delivers a nostalgic love song to Aotearoa.

After 30 years in advertising, Paul Catmur had collected too many stories not to do something with them. So he wrote a book, The Gutter Bar

Once upon a time, we were told books were dead. But the industry is still alive and kicking. So how do you sell them in 2026?

The NZ Comedy Trust carried out an extensive study with research company Folkl to investigate how comedy can thrive in the digital world.

If you are looking for some advice on what to put in your entry this year, we have you covered with commentary from judges and previous winners.

David Farrier never expected to become a journalist. He went to Auckland University to study medicine, but quickly realised it wasn’t for him.

Screening The Rocky Horror Picture Show at midnight took the film from flop to famous. But whose idea was it and why?