Zahra Shahtahmasebi, Author at New Zealand Marketing Magazine

AI in 2025 and beyond

OpenAI version five is due out in the coming year, promising to be 100 times more powerful than the last iteration.

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.

In November 2024, Zahra Shahtahmasebi went to Thailand to attend media and journalism conference, Beta.

Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.

As an indie agency, Together has been able to shine through the competition. But how did the two friends, colleagues and Co-founders do it?

There are a number of global agencies in New Zealand, but what makes them still Kiwi at heart?

Media agency PHD have been awarded a number of times in 2024, so how did they become this beast?