Zahra Shahtahmasebi, Author at New Zealand Marketing magazine

Reaching Gen Z at Rhythm and Vines: a match made in heaven

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.

From writing a book to creating the latest ads, creative Damon Stapleton talks to NZ Marketing Magazine about what really is different.

Following a heartbreaking loss to the media landscape, Newshub, Stuff has swooped in and introduced a new news, ThreeNews.

As an indie agency, Together has been able to shine through the competition. But how did the two friends, colleagues and co-founders do it?

In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.