Zahra Shahtahmasebi, Author at New Zealand Marketing magazine

Indie agency Together expands, but the mission remains the same

As an indie agency, Together has been able to shine through the competition. But how did the two friends, colleagues and co-founders do it?

In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.

2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.

There are a number of networked agencies in New Zealand. They have global connections, but what makes them still Kiwi at heart?

Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.

Media agency PHD have been awarded a number of times in 2024, so how did they become this beast?

Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.

Special developed Inclusive Code to help make advertising more inclusive for underrepresented and underserved communities.

Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.

Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.