Four Square mascot Charlie takes centre stage for ‘hundy’
2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.
AuthorZahra Shahtahmasebi
Kiwi networked agencies have creativity without borders
There are a number of networked agencies in New Zealand. They have global connections, but what makes them still Kiwi at heart?
Auckland FC is all about the fans
Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.
One step beyond
Media agency PHD have been awarded a number of times in 2024, so how did they become this beast?
Mass reach as well as personalisation – why programmatic out-of-home is the ‘sweet spot’
Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.
Inclusive code is just the start for Special
Special developed Inclusive Code to help make advertising more inclusive for underrepresented and underserved communities.
Brand and pop culture wrapped for 2024
Move over Spotify Wrapped, we want to know what the biggest brand and pop culture moments are and that is all thanks to Tracksuit.
Pinterest reveals its predicted trends for 2025
Considered a cheat sheet for brands, Pinterest reveals its predicted trends list for 2025. Watch out there is a lot of pickles.
Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?